Wordmark, Color & Brand

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Wordmark, Color & Brand

The bird of prey, which is among those to use thermals to “stay aloft effortlessly” has been chosen because it represents “efficient, powerful, and free movement”, according to Ionity. The “master” colour palette includes magenta and purple on a dark blue background with the wordmark in white so it can be easily adapted by any of the car brands using it. (Source: designweek.co.uk)

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