Dekstop vs Mobile users

I thought about this article for a long time. There is a lot of statistics and information about it. You would ask why this is important for you to read? Well I can answer this – If you doing business and trying to increase market share then this article just for you!

In eastern Europe many companies still use old web pages, that are not mobile sensitive. With this reason market share always goes to the biggest players. Reason is very wimple – young people mostly uses phone daily basis. App stores have all necessary apps for casual life style.

Other problem big companies in Eastern Europe won’t think much about customers. They think they are big, they can do what ever they want. Of course i don’t say they all do business that way. Usually lack of information flow within company makes this. Higher management won’t listen first line workers or supervisors. That couses absolutely disaster within company structure.

You can find that using cloud based multichannel would easily make information flow vertically and horizontally. What it gives you may ask?

  • You will make more & better calls – Make and receive calls with just 1-click. All calls are logged automatically. Lead activity information pops up as soon as the phone rings so the data you need is always at your fingertips!
  • You will send more & better emails – All your sales related emails are automatically tracked within the app no matter where you write the emails. You can see who opens your emails, save templates to improve your email workflow and keep all digital sales communication in one place without any manual work.
  • You can finally say NO to data entry – We hate data entry as much as you do, so we tried our hardest to help you avoid it. With auto-logging of calls, emails, and activity you can spend more time closing deals instead of entering data.
  • Information in one place – You will have all information about client, all purchases, all good and negative feedbacks in one place. Then management team can make decisions how to improve sales and customer satisfaction rate.

Big company have to play big. Have to move forward and start investing into customer. New players comes in and market share always reducing. So lets improve that. Lets play big and with little investment. Happy customer brings more potential customers. Investment in web page and platform would give potentially 5% – 20% market share increase. Mostly people aged 19-35 would browse and look up for things in internet through mobile or PC. Such increase could bring profit up to 40%.

Considering investment cost and time, company may get a huge advantage comparing competitors which is doing business “old school”.

Vidas Pastarnokas
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